The Concept Of Halal Advertising Management System: An Analytical Study From Islamic Legal And Management Perspective
Konsep Sistem Pengurusan Pengiklanan Halal: Analisis Dari Sudut Pandang Perundangan Islam Dan Pengurusan
Keywords:
Halal, advertising, Islamic, legal, managementAbstract
Halal has become one of the most important components in the Islamic economy ecosystem. It has been recognized as a new benchmark for safety, hygiene, and quality assurance even by non-Muslim. In this study, the researchers explore the concept of halal advertising management system, its practice in the industry and the relationship between halal advertising and conventional advertising. This study has chosen Malaysia advertising industry to be a case study as Malaysia is the world-renowned halal hub. This study relies upon the qualitative method of which involves library and interview methods of data collection. The study finds that using the correct management system can help industry players to conduct proper management of halal advertising. The study also found out that halal advertising generally differs from conventional advertising in terms of its form of conduct and the advertisement's content. Conventional advertising refers to the nature and culture of different places to define the act's rightness for that specific location, while halal advertising refers to Islamic provisions as the main source for the code of conduct before culture and other defining factors.
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