The Concept Of Halal Advertising Management System: An Analytical Study From Islamic Legal And Management Perspective
Konsep Sistem Pengurusan Pengiklanan Halal: Analisis Dari Sudut Pandang Perundangan Islam Dan Pengurusan
Keywords:Halal, advertising, Islamic, legal, management
Halal has become one of the most important components in the Islamic economy ecosystem. It has been recognized as a new benchmark for safety, hygiene, and quality assurance even by non-Muslim. In this study, the researchers explore the concept of halal advertising management system, its practice in the industry and the relationship between halal advertising and conventional advertising. This study has chosen Malaysia advertising industry to be a case study as Malaysia is the world-renowned halal hub. This study relies upon the qualitative method of which involves library and interview methods of data collection. The study finds that using the correct management system can help industry players to conduct proper management of halal advertising. The study also found out that halal advertising generally differs from conventional advertising in terms of its form of conduct and the advertisement's content. Conventional advertising refers to the nature and culture of different places to define the act's rightness for that specific location, while halal advertising refers to Islamic provisions as the main source for the code of conduct before culture and other defining factors.
Haque A., Ahmed K. and Jahan S.I. (2010). Shariah observation: advertising practices of Bank Muamalat in Malaysia. Journal of Islamic Marketing, 1(1), 72.
Ajeera Binti Paiz and Seri Rianri Mohd Isman. (2017, May) Changes In Women’s Portrayal In Advertisement, The 1st Education and Language International Conference Proceedings, Center for International Language Development of Unissula.103-111.
Ala’ Ahmad Hisham and Misbah ‘Ammar. (2009) Al-I’lām: Muqawwamātuhu, Ḍawābiṭuhu, Asālībuhu fī Ḍaw’i Al-Qurān Al-Karīm. (Master’s Thesis) Palestine: Islamic University of Gaza.
Al-Qur’ān (n.d.). Retrieved from https://tanzil.net/
Al-Rāghib Al-Ashfahānī. (2011). Mufradāt Alfāz al-Qurān. Damascus: Dār Al Qalam. p.582.
Al-Tirmidhī. (2011). Sunan al- Tirmidhī. Damascus: Mu’assasah al-Risālah Nāshirūn.
Amrul Mutaqin. (2013). Konsep Pengiklanan Dalam Ekonomi Islam. Cahaya Aktiva.Vol. 3. No. 1. 1-10.
Armstrong G., Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler. (2018). Principles of Marketing Australian 7th Edition. Melbourne: Pearson Australia.
Ayunni Karim, Noor Naemah Abdul Rahman and Mohd Anuar Ramli. (2018). Women's Involvement as A Subject of Advertising from Islamic Ruling Perspective. Online Journal Research in Islamic Studies. Vol. 5. No. 2. 1-15.
Azmin Azliza Aziz, Nurliana Md Rahin and Norhazwani Mohamed Asri. (2019). Halal Advertising on Facebook: A Case Study of Health and Beauty Products in Malaysia. Management of Shari'ah Compliant Businesses, Management for Professionals. 177-192. https://doi.org/10.1007/978-3-030-10907-3_16
Cambridge Dictionary (n.d.). Advertising. Retrieved from https://dictionary.cambridge.org/dictionary/english/advertising
Collins Dictionary (n.d.). Advertising. Retrieved from https://www.collinsdictionary.com/dictionary/english/advertising
Hussām Khalīl A’ish. (2007). Al-I’lām, Ḍawābituhu wa Aḥkāmuhu Al-Shar’iyyah. Master’s Thesis. Palestine: Islamic University of Gaza. Ṣādir
Ibn al-Manzūr.(1994). Lisān al-‘Arab. Beirut: Dār Ṣādir.
Ibrāhīm Anīs, ‘Abdul Halīm Muntashir, ‘Athiyyat Al-Shawālihī and Muhammad Khalfu Allah Ahmad. (1972). Al-Mu’jam Al-Wasīt. Cairo.
Ivanovic A. and Collin P H. (2003). Dictionary of Marketing 3rd Edition. London: Bloomsbury Publishing.
Jabatan Kemajuan Islam Malaysia (n.d.). Definition of Halal. Retrieved from http://www.halal.gov.my/v4/index.php?data=bW9kdWxlcy9uZXdzOzs7Ow==&utama=panduan&ids=gp1
Jaipur National University. (2013). Advertising Management and Sales Promotion. Jaipur: Jaipur National University, p.39
Jonathan A.J. Wilson and John Grant. (2013). Islamic Marketing – A Challenger To The Classical Marketing Canon? Journal of Islamic Marketing. Vol.4. No.1.
Kotler P. and Armstrong G. Principles of Marketing 17th Edition (2018). Harlow, United Kingdom: Pearson Education Limited.
Kotler P. and Keller K. L. Marketing Management Global Edition (2016). London: Pearson Education Limited.
Kotler P., Armstrong G., Harris L.C., Piercy N. (2017). Principles of Marketing 7th European Edition. Harlow, United Kingdom: Pearson Education Limited.
Kotler P., Armstrong G., Swee Hoon Ang, Chin Tiong Tan, Oliver Hon-Ming Yau and Siew Meng Leong. (2017). Principles of Marketing: An Asian Perspective Harlow, United Kingdom: Pearson Education Limited.
Merriam-Webster Dictionary. (n.d.). Advertising. Retrieved from https://www.merriam-webster.com/dictionary/advertising
Islam M.E. and Alam M.Z. (2013). Advertising: An Islamic Perspective. International Journal of Ethics in Social Sciences. Vol. 1. No.1. 105-116.
Mohd Anuar Ramli, Mohammad Naqib Hamdan and Muhammad Izzul Syahmi Zulkepli. (2018). Overclaim Technique in the Marketing of Consumer Product According to Islamic Ruling Perspective. Journal of Contemporary Islamic Law. Vol. 3. No.2. 11-19.
Mohd Helmi Abd Rahim. (2009). Pengiklanan Islami: Penjanaan Konsep dan Pelaksanaan. Jurnal Melayu. Vol.4. 59-72.
Mokhtar A. (2016). A framework for Islamic advertising: Using Lavidge and Steiner’s hierarchy of effects model. Intellectual Discourse, 24(2), 273–294.
Mokhtar, A., and Samsudin, S. (2015). Islam and Advertising: The Ideal Stakeholder Perspective. Conference paper presented at the 1st International Conference: Innovative Communication and Sustainable Development in ASEAN, Bangkok, Thailand.
Gulati M. (2014). Analysis of Projection of Women in Advertisements on Society. Global Journal of Commerce and Management Perspective. Vol. 2. No. 5. 78-81.
Monle Lee and Carla Johnson. (2006). Principles of Advertising A Global Perspective 2nd Edition. New York: The Haworth Press, p.73-74
Mufti Wilayah Persekutuan (2018, October 18) Irsyad Al-Hadith Siri Ke-292: Perniagaan Adalah Sumber Rezeki Terbesar. Retrieved from https://muftiwp.gov.my/artikel/irsyad-al-hadith/2689-irsyad-al-hadith-siri-ke-292-perniagaan-adalah-sumber-rezeki-terbesar
Murad Al-Nashmi, Abdulkarim Abdullah Almamary. (2017). The Relationship Between Islamic Marketing Ethics And Brand Credibility: A Case Of Pharmaceutical Industry In Yemen. Journal of Islamic Marketing. Vol. 8. No. 2. 1 – 43.
Nur Hikmah Yahya and Rosmawati Mohamad Rasit. (2019). Muslim Consumer Rights Based on Islamic Advertising Principles. Islamiyyat. Vol. 41. No. 1. 83 – 92. https://doi.org/10.17576/islamiyyat-2019-4001-09
Ramli Awang, Roslan Abdul Rahim, Kamaruzaman Yusoff and Badlishisham Mohd Nasir. (2014). Halal Epistemology from a Global Perspective. The Social Sciences. Vol. 9. No. 6. 375-378.
Teuku Meldi Kesuma. (2012). Prinsip Dan Kriteria Periklanan Dari Perspektif Islam. SHARE. Vol. 1. No. 1. 59-82.
How to Cite
Copyright (c) 2023 The Sultan Alauddin Sulaiman Shah Journal (JSASS)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.